The RealReal 2025 Report Shows Demand for Classic Luxury and ‘Worn’ Styles

The luxury market may be cooling, but The RealReal’s (TRR) most searched brands of 2025 reveal that consumer appetite for classic luxury remains strong.

On Thursday, the luxury resale marketplace released the 2025 Resale Report, an annual deep dive into resale’s biggest trends and market shifts based on data from its 40 million members.

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Louis Vuitton ranked the No. 1 most searched brand for a consecutive year, followed by Chanel, Prada, Miu Miu, Gucci, Loewe, Bottega Veneta, Celine, Dior, The Row and Fendi.

While Louis Vuitton came out on top, overall, Chanel bags were the most searched item, underscoring the rising value of designer handbags as investment assets. TRR reported that prices for The Row Margaux, Fendi Baguette, Goyard Saint Louis and Louis Vuitton Speedy continue to increase.

Though these classics are holding strong, vintage bag styles from the 2000s and 2010s are gaining buzz and resale value. Sales data shows that it’s a good time to sell Balenciaga’s City Bag, Chloe’s Paddington, Fendi’s Spy, Celine’s Phantom and bags from the original Louis Vuitton x Murakami collaboration from 2003.

The report also highlights which brands are on the rise. Coach saw the biggest uptick of searches, up 160 percent. The New York City-based brand’s Brooklyn shoulder bag ushered in demand for practical and minimal accessories, while its efforts to upcycled denim caught the attention of denim heads and sustainable fashion enthusiasts, alike.

2025 was a standout year for Pucci, which saw its iconic prints worn by Hailey Bieber and TikTok influencers during their European vacations. The comeback led to a 111 percent increases in searches and landed the Florentine brand on TRR’s top 100 brand list for the first time.

Other 100 first timers included Tibi, Rachel Comey, Johanna Ortiz, Ann Demeulemeester, La DoubleJ, Ferragamo, Paloma Wool and Polène. Meanwhile, brands that focus on premium staples (Mother, Theory and St. John) and activewear (Adidas and Nike) fell off the list.

While denim brands like Levi’s, Gap, American Eagle, Calvin Klein and Wrangler flexed celebrity-sized budgets for ad campaigns this year, the most impactful celebrity denim moment was organic. TRR named Kendrick Lamar’s Super Bowl Halftime Show and his flare jeans the “most iconic celebrity fashion moment” of the year. Searches for “Celine Flare Jeans” spiked 963 percent in a 24-hour period.