The 2025 Men’s Health Grooming Awards, Best Grooming Products for Men

Specifically designed to clean both your hair and your scalp, this multitasking shampoo contains salicylic acid to gently exfoliate away buildup, niacinamide to soothe irritation, and argan oil to nourish and moisturize.

Our testers loved how thick and moisturizing this conditioner was to their dry hair, but the goodness doesn’t end there. Jupiter’s conditioner also contains probiotics and olive leaf extract, which work to support your scalp’s microbiome—meaning your hair stays moisturized longer.

Massaging this serum into your scalp two or three times a week helps clear away gunk-like old product buildup, dead skin cells, and stuck-on grime with the help of exfoliating acids. Not to mention, it also soothes irritation and helps control excess oil production.

After applying this soothing serum a couple of times a week, our testers noted that their dry, itchy scalps felt calmer and way happier. Not only was irritation at a minimum, but flakes were essentially nonexistent.

Inside this innovative shampoo are tiny little fibers that strengthen your hair and leave it with more texture and volume (not to mention primed and ready for the styling products you’ll add on later). Bonus: You’ll be able to use less styler to achieve the look you want.

This two-in-one doesn’t contain any minoxidil; instead, it’s designed to enhance the effects of your Rogaine. It gently cleans your scalp—allowing your hair-growth treatment to penetrate more effectively—and leaves your hair looking thicker in the process.

Curly-haired testers gave this gel top marks because it applied easily, isn’t sticky, and never left their hair crispy or crunchy. Plus, the formula actually works to strengthen curls from the inside out, so they look better even when you’re done styling.

Use a little bit of this cream to smooth out your hair and to add a bit of shine. Use more to shape your ’do into place and keep it there. Bottom line: It’s what’s called buildable—the more you use, the more hold you get.

Everything—from the lightweight scent to the less messy tube—is rave-worthy here. Mostly, our testers loved that just a small amount of this styling paste gave their hair enough hold to lock it in place all day, while keeping it flexible enough to run their hands right through.

Unlike goopy waxes of ye olden days, this ultralightweight spray delivers hold and texture without weighing hair down. A little goes a long way—but still holds all day.

More than just a hair-growth product, this scalp serum improves the strength, volume, and thickness of individual hairs thanks to bioengineered exosomes and biotin.

Don’t call this a mousse. Work a little of this foam through damp hair, and you’ll get crazy volume whether you let your hair air-dry or use a blow-dryer. Best of all, it’s so weightless it will look like all that volume comes naturally.

Dry shampoos like this won’t just degrease your hair between washes, they’re also a great way to weightlessly pump up the volume of your hair. This one not only smells great, but our testers found it was easy to apply and left minimal residue on their scalps.

Finishing your style with a bit of this spray will give it a nice, natural shine and protect it from long-term UV damage. It’s like sunscreen for your hair.

Specifically designed for self-haircutting with a flattened trimmer head and 360-degree grip function, we can confirm that not only did these clippers make our home haircuts easier and more comfortable, but faster too.

Our testers enjoyed the herbal scent of this deep-conditioning mask, but they really loved that it only needed three to five minutes to go to work (that’s about half the time of similar hair masks).

Not only does this dryer of the future use special sensors to automatically adjust the temperature and airflow to dry your hair without damage, it also features a Scalp Protect mode that helps improve moisture retention and long-term scalp health.

The key to this flexible hold pomade is just a teeny bit of clay, which helps deliver the all-day hold you want in a pomade, but without the greasiness of traditional formulas. Plus, it washes out easily without gunking up your scalp.

This may just be the ultimate multitasking shampoo. Using it over time will gradually and subtly camouflage (but not completely cover) gray hair. Plus, it also thickens strands for more voluminous hair.

Honestly, what more do you want from a body wash apart from a rich lather and an even richer scent? This one has both bases covered: The sweet, warm, amber scent smells more like a fancy cologne than your typical body wash, and the lather leaves your skin feeling clean and smooth.

The water-free formula for this soap not only means that it bursts into a luxurious lather the second you add it to your wet hands, but it also lasts about three times as long as your typical body wash. The toothpaste-size tube fits perfectly into your Dopp kit, so you’re never caught using funky hotel soap again.

Out of all the bars we tried, our testers said this one left them feeling the cleanest from head to toe, not to mention how long the seven-ounce bar lasted and lasted and lasted. And the elevated scent received top marks for smelling the best but not lingering too long.

This may seem like your typical moisturizing lotion—incredibly hydrating and packed with skin benefits from vitamin E and antioxidants—but it also happens to contain UV-blocking SPF 50 that’s so lightweight you won’t even know it’s there.

Not only does this ultrafine mist cover your skin easily and almost invisibly with high-SPF mineral sunscreen (you still need to rub it in a bit), it’s also packed with other ingredients like protective antioxidants and hydrating hyaluronic acid to ensure your skin is healthy and protected.

Unlike goopy creams, this serum is lightweight and sinks into your skin quickly with no film or greasiness left behind. Plus, it’s packed with ingredients like vitamin C, niacinamide, and bakuchiol, which help to even skin tone and smooth fine lines while hydrating your mitts.

Don’t be fooled by how thick and rich this lotion seems. Our testers found that it sunk into their skin quickly without leaving a greasy residue behind. Best of all, it contains retinol, which helps to smooth and firm skin while it moisturizes.

By far the best deodorant our testers tried, they loved this one because it kept odor away the entire day but didn’t leave them with filmy or greasy pits.

One of the best-smelling underarm products we’ve ever tried, it also effectively controls sweat and wetness for hours (and hours).

This scrub strikes the perfect balance between moisturizing body wash and exfoliating scrub. The rich formula washes away gunk (with the help of charcoal), and the silica particles slough away dead skin, leaving your skin smooth and fresh (bonus: the scrubbing bits don’t get caught in your body hair).

Similar to the vitamin C serum you use on your face, this one helps to brighten and even skin’s tone and reduce the appearance of dark spots from the neck down. Our testers found that it rubbed in quickly with no residue and left their skin feeling as hydrated as a lotion.

Whole-body deodorants are ubiquitous (and handy!), but this cream also absorbs sweat, so it not only leaves you smelling great, but feeling drier and fresher than the others. Plus, the powdery finish has great anti-chafe properties.

This deceptively simple trimmer features a dial that allows you to toggle between 20 different cutting lengths, providing a truly customized body-grooming experience. The ceramic blades stay sharp but don’t get as hot as metal versions, which is great news when you’re taking them to delicate areas.

Trimming or shaving below the belt can always be a bit harrowing, but this version of the classic OneBlade features specially designed blades that protect your twig, berries, and anywhere else from nicks, cuts, and irritation.

When your ink is looking a little dull, pull out this portable stick made from shea butter, coconut oil, and sunflower extract to instantly moisturize your skin and reinvigorate the look of your tattoos, no matter how big or small.

Old-school cleansers can strip away your skin’s protective barrier for the sake of removing dirt and oil. Not this one. Newfangled technology in this cleanser actually strengthens your skin’s barrier while it cleanses thanks to amino acids and a micro-foaming delivery system.

This moisturizer may be designed for acne-prone skin, but you don’t have to struggle with breakouts to get the benefits. The combination of retinol, niacinamide, and hyaluronic acid works to repair skin from the inside, leaving it smoother, clearer, and way healthier.

Our testers could find absolutely no fault with this cream. It’s insanely moisturizing yet lightweight and nongreasy. The natural ingredients deeply hydrate skin and leave it feeling healthy no matter what time of year.

This scrub received nothing short of a rave from our testers. They loved the cooling feeling and the charcoal-mud texture plus the fact that it can be used as both a scrub or a mask. Best of all, testers said it left their skin feeling smooth, hydrated, and blackhead-free.

Packed with natural ingredients like witch hazel and sage leaf extract, this toner gently removes excess oil and buildup from your skin, including your pores, to brighten, even skin tone, and clear the way for the rest of your products to work better.

Don’t let the lightweight, moisturizer-like texture of this mask fool you. This sensitive skin–friendly hydrating mask left our testers’ skin feeling smoother, calmer, and more moisturized after just one use.

Our testers are no strangers to acne patches, but these were some of the best they’ve ever tried. With salicylic acid, tea tree oil, zinc, and aloe inside, these zap zits with lightning speed and stay put as long as you need them.

A quick swipe of this clear gel under your eyes immediately brightens and depuffs them with the help of ginseng, vitamin C, and niacinamide. Testers noted their eyes looked more awake even after a long night—and love the matte finish.

This peptide-packed lightweight eye cream goes to work while you sleep to fight wrinkles and stimulate collagen and elastin production so you wake up with smoother, tighter peepers.

Our secret weapon? Slapping these stickers under our eyes in the morning to erase puffiness, dark circles, and signs of fatigue in the amount of time it takes for us to drink our first cup of coffee. Bonus: Keep them in the fridge for a cooling, spa-like boost.

Black lip balm? Weird in theory, amazing in practice. This one is the total package—ultra moisturizing to your lips (thanks, meadowfoam oil) and long-lasting, in a sleek well-designed package delivered in a two-pack.

After just a few days of using this hydrating serum, our testers noticed their skin looked and felt smoother, brighter, and all-around healthier. Thanks to the cactus extracts in the formula, it helps your skin retain moisture and stay hydrated all day and into the night.

Unlike other vitamin C serums, which can leave skin feeling greasy or irritated, this one is packed with protective antioxidants and also hydrates—both immediately and the more you use it.

This mist not only hydrates your skin immediately but also provides essential antioxidants that help protect your skin from damaging environmental stressors. Use it whenever your mug needs a boost.

When it came to this mask, our testers had one word: awesome. Not only did they love how it left their skin looking brighter and much more hydrated, they appreciated the extra serum in the package that they slathered on after the mask was used up.

Out of all the acne products our testers tried, they said this one was most effective at attacking active breakouts. One application in the morning and one at night was all it took to erase zits in as little as a day.

Yes, this is a highly effective spot treatment for breakouts and blemishes (thanks, salicylic acid), but what really sets it apart is that it also reduces redness to the point that zits are barely noticeable while they’re healing.

A few swipes of this toner after you wash your face helps remove dead skin cells and hydrate your skin, leaving it looking smoother, brighter, and happier. The Rock doesn’t call it his “secret weapon” for nothing.

Despite this double whammy of retinal and adapalene, this serum is incredibly gentle thanks to calcium-encapsulated technology allowing it to clear breakouts, even skin tone, and smooth fine lines and wrinkles with minimal irritation.

Talk about a power tool! Power on this wand’s cold setting and the metal tip turns ice cold to depuff and soothe inflammation. Switch to hot for lymphatic drainage, increased elasticity, and to help products penetrate better. It’s better skin at the push of a button.

Yes, this multifunctional mask looks cool. But it’s got some serious science behind it. The mask uses red LED and near-infrared light to stimulate collagen production and smooth wrinkles, blue LED light to kill acne-causing bacteria, and cooling tech to tighten under eyes—all in just six to eight minutes a day.

We thought the crystal clear, ultra smooth, matte texture of this iconic sunscreen already made it the perfect screen for daily wear, but now that it contains even more SPF (50!), it may just be the GOAT.

This super-rich shaving cream leaves your skin feeling soft and moisturized thanks to the silky smooth shea butter. But what really sets it apart is the niacinamide in the formula, which helps calm and soothe irritation during and after your shave.

The features that give this razor such a close shave are plentiful: Think five blades, a pivoting head, and a lubricating strip. But the best part is the exfoliating bar, which makes whiskers stand at attention for an easier and smoother cut.

Consider this the goldilocks of beard oils. Our testers found that this blend of argan, sunflower, and jojoba oils perfectly moisturized dry whiskers without leaving them feeling greasy.

Work this unscented and sensitive skin–friendly butter into a longer beard to give it much-needed moisture, plus a little bit of hold for styling and keeping it in place all day.

The simplicity of this beard trimmer is a facade: It’s one of the most powerful we’ve ever used. You can switch between 20 different cutting lengths with the turn of a dial (no need to change attachments), to power through even the thickest and coarsest beards with ease.

Testers said that this rich shea butter and vitamin E–laced cream worked so well at soothing and cooling their skin that they used it as a moisturizer even when they hadn’t shaved.

We carted this palm-size razor all over the world and can confirm it’s the smallest, easiest-to-use electric razor ever. It may be tiny, but it’s still powerful enough to give one of the closest, smoothest shaves we’ve found.

This double whammy scrub was a hit with our testers because the cooling menthol felt great on their skin, and the jojoba scrubbing particles exfoliated underneath their beards well without overdrying.

A quick swipe of these glycolic and salicylic acid–packed pads quickly smooths away ingrowns and beard bumps on the neck and cheeks. Bonus, they work anywhere else on your body that you shave, as well.

Prevention is the name of the game with this toothpaste, which targets and kills the gnarly bacteria in your mouth that can lead to bad breath, gingivitis, sensitivity, and pretty much any other dental woe.

“I’m super impressed with how my teeth feel like I just got a professional cleaning,” raved one tester. Need we say more?

This mouthwash freshens breath (duh) and contains probiotics to bolster the microbiome inside your mouth for better oral health in the long term.

For the best results, leave these strips on your teeth for 45 minutes (yes, we know it seems like a long time). Our testers found them so comfortable that they forgot they were even there—and once they came off, their mouths had that just-brushed feeling, with gleaming results.

When testers say things like “This revolutionized my dental-care routine” or “My teeth have never felt so clean,” you know this combination electric toothbrush and water flosser is a hands-down winner.

The ultra-slim, all-silicone design of this sleek brush hides 10 brush-strength settings, an LED touch bar display, an automatic timer, and click-on brush heads. But what really makes it great for travel is that one charge lasts for a whopping 30 days—even with twice-daily use.

This smoky, sultry combination of ebony wood, myrrh oil, tobacco, and spices is somehow both subtle and striking. It’s the fragrance equivalent of being the best-dressed guy in the room.

The sweetness of cherry hits you first, but notes of amber, apple, and eucalyptus mellow the saccharine aspects, giving this a surprisingly luxurious vibe for the price.

Lacoste is an OG sports brand, and this fresh, woody fragrance has a similarly traditional-yet-timeless vibe that works perfectly on the court, in the office, or really anywhere.

You can’t have a Versace fragrance without a heavy dose of fun, and this new (very) citrusy and energetic cologne makes you feel like you’re at the coolest beach party ever.

This mix of bergamot, fig, and green tea is an almost photorealistic interpretation of what it feels like to walk through a spring garden at its most verdant.

There’s a lot going on in this cologne (Bergamot! Mandarin! Ozone! Watermelon! Musk!) but what it boils down to is a uniquely nostalgic vibe that takes us straight back to the 90s—in a good way.

The warmth of vanilla, amber, woods, and spices in this smooth scent is like wearing the softest cashmere sweater you’ve ever felt.

The boldest, darkest, and sexiest version of Boss Bottled to date, this blend of leather, smoky dark vanilla, and cedarwood is like confidence in a bottle. Harness it when you want to take command.

The name says it all. This masculine smoky, leathery cologne may only cost $30 but smells just as good, if not better, than similar versions five times the price.

Sweet notes of salted caramel and dark plum mingle with deeper layers of boya oud and sandalwood to create a dark, complex, and insanely elegant scent that’s guaranteed to set you apart from the crowd.

Salt is the unexpected inspiration for this fragrance, and it results in a bright, sparkling, aquatic vibe, complemented by seaweed, oakmoss, ginger, and sand vetiver.

Smooth some of this serum over your dome to hydrate and de-frizz dry hair, and you’ll also get a burst of Bleu de Chanel’s iconic woody-fresh scent. You can use it to extend the life of your cologne, but it’s long-lasting enough that you can spritz it on solo.