Men’s Personal Care Market | Grooming Trends & Forecast 2024

Men’s Personal Care Market

The Global Men Personal Care Market reached US$ 59 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 120 billion by 2030. The market is growing at a CAGR of 9.2% during the forecast period 2023-2030.

The Men Personal Care Market receives exhaustive analysis from DataM Intelligence, delivering stakeholders essential market data, emerging industry patterns, and strategic business intelligence. This in-depth research explores the competitive landscape in detail, evaluating market leaders across multiple dimensions including their innovative product offerings, competitive pricing strategies, financial performance metrics, strategic growth plans, and regional market penetration efforts.

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Men’s personal care products encompass grooming, skincare, haircare, and hygiene solutions tailored to male consumers’ needs and preferences. Growing awareness about appearance, self-care, and wellness has led to a surge in demand for specialized products like beard oils, anti-aging creams, and men’s fragrances. The market is being further driven by changing social norms, expanding product lines, and increased marketing through digital platforms.

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Market Players in the Men Personal Care market

The prominent players in Men Personal Care market research report are: Procter & Gamble, Unilever PLC, Estée Lauder Companies, Johnson & Johnson, Loreal SA, Avon Products, Incorporated, Kao Corporation, Colgate -Palmolive Company, Beiersdorf AG, Shiseido Company, Limited.

The companies are primarily focusing on strategies such as new product launches to penetrate the fastest-growing emerging markets across the world.

Men Personal Care Market Key Development

➤ Kao Corporation Launches Gen Z Men’s Brand UNLICS: On December 1, 2022, Kao Corporation launched UNLICS, a cosmetics brand aimed at Gen Z men seeking beauty beyond grooming. The products became available on UNLICS’ website, Rakuten, and Amazon.

➤ Lumin Introduces UV-Defense Moisturizer: In March 2021, men’s skincare brand Lumin launched a UV-defense moisturizing balm. Designed for sustainability, the product offers SPF protection without harmful chemicals.

➤ Vedix Expands into Men’s Skincare: In October 2021, India’s Vedix entered the men’s skincare market with ayurvedic grooming products, including face wash, moisturizer, and overnight serum, tailored to men’s specific skincare needs.

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Men Personal Care Market Segments

By Product: Skin Care, Personal Grooming, Hair Care, Personal Cleanliness, Others

By Distribution Channel: Supermarkets and Hypermarkets, Specialty Stores, Online Sales, Others

The Men Personal Care industry is experiencing rapid growth, driven by advancements in medical technologies, increased demand for innovative therapies, and a rising focus on patient-centered care. As these sectors evolve, the need for comprehensive market analysis becomes crucial to understand trends, regulatory changes, and emerging opportunities.

Research Methodology

Our analytical framework employs cutting-edge statistical modeling and data mining techniques to identify emerging patterns, forecast market trajectories, and decode complex industry dynamics. We enhance our findings through sophisticated market segmentation analysis and Porter’s Five Forces evaluation, providing a 360-degree view of the competitive landscape. This multi-layered methodology ensures our delivered insights are not only data-driven and credible but also strategically relevant and immediately actionable for critical business decisions.

Regions Covered:

The global Men Personal Care Market report focuses on six major regions: North America, South America, Europe, Asia Pacific, the Middle East, and Africa.

☞ North America – US, Canada, Mexico

☞ Europe- Germany, Russia, UK, France, Italy, Rest of Europe

☞ Asia Pacific- China, India, Japan, Australia, Rest of Asia Pacific

☞ South America- Brazil, Argentina, Colombia, Rest of South America

☞ Middle East and Africa- Saudi Arabia, UAE, Oman, Bahrain, Qatar, Kuwait, Israel

This Report Covers:

✔ Go-to-market Strategy.

✔ Neutral perspective on the market performance.

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✔Customized regional/country reports as per request and country level analysis.

✔ Potential & niche segments and regions exhibiting promising growth covered.

✔ Analysis of Market Size (historical and forecast), Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), Market Growth, Technological Trends, Market Share, Market Dynamics, Competitive Landscape and Major Players (Innovators, Start-ups, Laggard, and Pioneer).

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