May 13, 2025

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Grooming Awards 2025: Face Care Products

Grooming Awards 2025: Face Care Products

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Put Your Best Face Forward Thanks to These Award-Winning Grooming Products

The AskMen editorial team thoroughly researches & reviews the best gear, services and staples for life. AskMen may get paid if you click a link in this article and buy a product or service.

Your face is the first thing other people see when they look at you, so it’s vitally important you take good care of it. Thankfully, there’s no shortage of face care products designed to address every possible skin need, from cleansers and exfoliators to moisturizers, nourishing creams, sunscreens and wrinkle reducers.  

To help you navigate these crowded fields and find the perfect products for your needs, we’ve assembled a panel of grooming experts to judge the year’s best face care products. Whether you’re fighting acne, dry skin or wrinkles, or just looking for a reliable face mask, moisturizer or spot concealer, we’ve got the best possible products to help you feel confident in your appearance.


Best Face Care Products


Best Skin Care Brand of the Year

Korres

After testing thousands of products in 2024 and early 2025, no company received more consistently rave reviews across its portfolio than Korres. The Greece-based brand offers a wide array of products, from serums to face creams, that incorporate locally derived ingredients such as Santorini grapes, saffron, volcanic mud, black pine, and olive oil. They’ve also made a commitment to sustainability by working exclusively with local farmers to eliminate the middleman, and have created an entire program where customers can donate their used empties to be sorted, washed, and melted for use with future production. A trip to the Mediterranean will invigorate the soul but if you don’t have the time or means to travel overseas, owning a little piece of Greek paradise in skin care form is certainly the next best thing.

Find out more at Korres.com 

Best Eco-Friendly Skin Care Brand

evolvetogether

Everything in evolvetogether’s arsenal of products is worth raving about, from its deodorant to its body cleanser. The company’s environmental, sustainability-first mission also makes it a brand you’ll feel good about investing in. Pro tip: Don’t sleep on the Hydrating Lip Balm, especially during winter months; it can turn crust and cracks into a pillowy pucker in mere minutes.

Find out more at evolvetogether.com 

Best Luxury Skin Care Brand

Dr. Rossi DERM MD

You often get what you pay for and if you’ve got the cash to drop on a skin care line that actually lives up its reputation of luxury, opt for Dr. Rossi DERM MD. We were impressed with practically every item we tried but a standout was The Night Synthesis: a restructuring concentrate that reduces the severity of fine lines and wrinkles as you sleep.

Find out more at RossiDerm.com 

Best Face Cleanser for Common Skin

Versed The Purist Daily Gel Cleanser

Your skincare routine is only as good as your daily cleanser and this Purist Daily Gel Cleanser from Versed is a keeper. Touting a non-stripping and detergent-free formula that removes dirt and oil while hydrating with aloe, it’s got everything you need to accomplish a thorough cleanse, arguably the most important step in your beauty routine.

$12.99 at VersedSkin.com 

Best Face Cleanser for Combo Skin

Skin Pharm Power Wash Exfoliating Cleanser

Skin Pharm always gets the job done. This is a power wash for the face but without the intensity of high-pressure water jets. Vitamin-rich papaya extract improves texture and tone while botanical extracts reduce redness to brighten the skin and debut a refreshed, new version of you that doesn’t require a trip to the esthetician.

$40 at SkinPharm.com 

Best Face Cleanser for Dry Skin

Deinde Purifying Whipped Cleanser

You no longer need to invest in an ultra-thick cleanser to guarantee skin moisturizing results. Deinde’s whipped option is fluffy, lightweight, and works into the mug flawlessly without clogging pores or leaving dirt and oil behind.

$32 at Deinde.com 

Best Face Cleanser for Oily Skin

Naples Soap Company Vitamin C Face Wash

While the Southwest Florida-based small business may specialize in an impressive array of bar soaps, its vitamin C face wash has emerged as a surprising star. Made with a generous 15% vitamin C, the citrusy cleanser refines and tightens skin to unveil a smoother, softer complexion.

$37 at NaplesSoap.com 

Best Face Cleanser for Sensitive Skin

EltaMD Skin Recovery Amino Acid Foaming Cleanser

Eliminate redness and calm irritation with EltaMD’s Amino Acid Foaming Cleanser. A little goes a long way and results are guaranteed in only a week for those who crave instant gratification. Made with sensitive skin in mind, this is also the pump that is often recommended by dermatologists after a chemical peel or other in-office procedures.

$35 at EltaMD.com 

Best Face Cleanser for Acne-Prone Skin

Geologie Acne Control Face Wash

Finding the perfect cleanser for acne-prone skin can feel like a never-ending scavenger hunt, but the search stops now with Geologie’s Acne Control Face Wash. The thousands of five-star reviews speak for themselves, as this bottle was designed to eradicate acne for good with a large boost of salicylic acid that eliminates the risk of clogged pores.

$14.99 at Geologie.com 

Best Powder Face Cleanser

Jaxon Lane Shake & Wake Enzyme Powder Face Wash

If you prefer your face cleanser in powder form, Jaxon Lane’s award-winning wash will get the job done. Activated by water and jam-packed with exfoliating fruit enzymes, the powder also makes a great travel addition so that you don’t have to adhere to TSA’s strict liquid regulations.

$51.40 at JaxonLane.com 

Best Foaming Face Cleanser

SkinBetter Refining Foam Cleanser

There’s something about a foaming face cleanser that makes removing the impurities of the day a lot more entertaining, no matter how much you want to ignore your skin care routine and hop into bed. Soap and sulfate-free, SkinBetter leaves your face feeling smoother and brighter after only one use.

$48 at SkinBetter.com 

Best Face Cleansing Balm

PerriconeMD Chia Cleansing Balm

Chia may be an unsuspecting ingredient but the superfood will have you reconsidering where and how to use it on an everyday basis. Sure, the seeds make for a fiber-packed morning smoothie, but they will also help to rid the mug of dead skin, revealing a glowing and radiant face underneath.

$55 at PerriconeMD.com 

Best Face Scrub

Ursa Major Green Slate Mineral Polish

Removing impurities never felt so good with Ursa Major’s Green Slate Mineral Polish that almost magically unveils a smooth and refreshed face after only one use. Volcanic ash and wintergreen naturally exfoliate while willow bark works deep below the surface to dramatically tighten the appearance of pores and yield a blurring effect that is often accomplished by applying an Instagram filter.

$48 at UrsaMajorVT.com 

Best Face Toning Pads

Colleen Rothschild Glycolic Acid Peel Pads with Blue Agave

Toning pads make excellent skincare additions, especially for men who wear makeup and want to incorporate the cotton rounds to kick off their nightly ritual. These spa-strength miracle workers dissolve skin-clogging dirt, debris, and sebum while utilizing acids like glycolic and lactic to target fine lines and hyperpigmentation.

$75 at ColleenRothschild.com 

Best Face Toner

Face Reality Moisture Balance Toner

The reality is that Face Reality more than delivers with this balance toner that primes the face before adding layers of serums and moisturizers. It’s also fragrance-free and doesn’t strip the face of moisture like many of its notoriously drying counterparts.

$33 at FaceRealitySkincare.com 

Best Face Serum

Zo Skin Health Growth Factor Serum

The unsurprisingly robust beauty category of face serums offers a wide variety of ingredient blends that all promise different outcomes, but Zo Skin Health has successfully managed to satisfy nearly every demand we have in this product type. Growth Factor restores the skin’s thickness and elasticity, provides smoothness and suppleness, and, most importantly, reverses time by treating the look of deeply-embedded expression lines.

$175 at ZoSkinHealth.com 

Best Vitamin C Serum

KaramMD Quench Vitamin C Serum

Picking a favorite product from KaramMD’s extensive skincare line was extremely difficult, as we were fond of everything (especially its signature green tea scent) but this vitamin C serum with three stable forms of the powerful skin-boosting ingredient took home the cake. It’s also dewy and manufactured for sensitive skin, so feel free to douse it around eyes, lips, or whatever area is in desperate need of a little rejuvenation.

$105 at KaraMDSkin.com 

Best BHA Serum

PSA Liquid Clarity BHA & Bakuchiol Blemish Recovery Booster

The PSA on PSA’s BHA Serum is that it must find a permanent spot in your medicine cabinet. Not only does this reduce breakouts and refine pores, but it also fades scars and unwelcome dark spots after consistent application.

$46 at PSASkincare.shop 

Best Retinol Serum

Mother Science Retinol Synergist

The anti-aging effects of retinol are indisputable but not all retinol-based serums are created equal. Mother Science leads the pack with the “mother” of all products. Malassezin reduces free radical damage while the addition of a lipid concentrate helps to plump skin and enhance moisture.

$96 at MotherScience.com 

Best Niacinamide Serum

Maelove NIA 10 Calming Serum

If you’re a nut for niacinamide, Maaelove’s NIA 10 Calming Serum will be your new beauty routine BFF. It’s the perfect booster for anyone who suffers from redness caused by acne, shaving, or anything that may trigger inflammation in sensitive skin.

$32.95 at Maelove.com 

Best Serum Blend

AV Laboratories Face Serum

There is something about this gingery, almost clove-scented serum that makes applying it turn into a daily addiction. You actually look forward to its pore-tightening properties that give the temporary illusion of aging in reverse. While a small jar will cost you a pretty penny, its formula is backed by 25 years of stem cell science that creates an “optimized environment for skin to thrive” with results that have proven to both nourish and age-defy over time.

$195 at AVLaboratories.com 

Best Hyaluronic Serum

PCASkin Hyaluronic Acid Boosting Serum

Hyaluronic acid is a must for those looking to impart much-needed moisture into the face, especially in larger areas like the forehead and neck that tend to dry out quicker. And PCASkin does it best by hydrating from the inside out, supported by clinical studies that prove its efficacy over just a few short months.

$128 at PCASkin.com 

Best Face Essence

Olivier Midy Essence Midy

We never knew we needed a face essence in our lives until testing Olivier Midy’s iteration, which acts like a seven-in-one serum that does everything from resurface to exfoliate. Results are rooted in a proprietary complex BA106™ that is rich in bioactive compounds including amino acids, antioxidants, essential fatty acids, vitamins, and minerals.

$185 at OlivierMidy.com 

Best Face Mask

Borghese Advanced Fango Active Mud Mask

Borghese’s detoxifying mud mask is beloved by thousands of customers for its ability to counteract the effects of environmental pollution with a blend of powerful survivalist plant extracts. It’s also fun to apply, as if you’re a painter and your face is the canvas, and only requires one to two uses per week for maximum benefits.

$37 at Borghese.com 

Best Sheet Mask

Patchology Smart Mud Detox Clarifying Mask

If you prefer your mud in sheet mask form, this Patchology variety uniquely takes the volcanic ash and clay-derived ingredient and compacts it into a single-use product that purifies, cleans, and absorbs as you unwind for the day.

From $8 at Patchology.com 

Best Face Patches

Frownies Facial Patches

Frequent Botox maintenance can be quite expensive. A temporary alternative are these viral facial patches from Frownies that essentially freeze sections of your face to give the illusion of hydromodulator-injected skin. This is achieved through weighted kraft paper and a water-activated starch adhesive that is designed to act as a splint that limits movement and softens the static lines caused by repeated facial expressions.

$66.85 at Frownies.com 

Best Face Peel

Tammy Fender Epi-Peel

While peels must be used sparingly, they’re an essential tool for any beauty aficionado. The Tammy Fender Epi-Peel has emerged as an industry standout for its mineral-rich clay base that cleanses while whisking away dullness and roughness.

$95 at TammyFender.com 

Best Eye Cream

Noble Panacea Eye Lift Concentrate

Packaged individually in a heavy, expensive compartment, using anything from Noble Panacea almost makes you feel as if you’re not worthy. And it’s not just the look and feel that is high-end — the company sources only the finest retinal and octapeptide to create this concentrate that kicks dark circles and under-eye bags to the curb.

$300 at NoblePanacea.com 

Best Eye Gel

Belif Aqua Bomb Eye Gel

Belif took a note from its uber-popular (and AskMen Grooming Award-winning) Aqua Bomb moisturizer to create an Aqua Bomb eye gel that also delivers long-lasting hydration, as well as depuffing through caffeine, hyaluronic acid, and niacinamide.

$32 at LGBeauty.com 

Best Eye Patches

Som Skin Rejuvenate and Fill Microneedle Patches

Microneedling and patches are all the rage but Som Skin has changed the game by combining the two to target the eye area specifically. Infused with cell-repairing and collagen-boosting exosomes, you’ll go from tired-looking to alert in mere minutes.

$280 at SomSkin.com 

Best Eye Masks

Jillian Dempsey Hydrating Eye Masks

Eye creams and gels are fantastic but eye masks are downright necessities for days where you need to look bright-eyed and bushy-tailed before a big meeting or first date. Jillian Dempsey has found a way to practically inject moisture into your eye area with a milky prebiotic serum that soothes, nourishes, and plumps.

$75 at JillianDempsey.com 

Best Face Acne Skincare Kit

Personal Day Clear Skin Support System Starter Kit

If you’ve been personally victimized by pimples since adolescence, Personal Day may be the first step to achieving clarity. This easy-to-use trio of cleansing powder, salicylic acid treatment, and mevalonic moisturizer is simple and straightforward, yet packs a pretty hefty acne-fighting punch to the face so that breakouts can be kept at bay.

$98 at PersonalDay.com 

Best Acne Spot Treatment

Skinfix Acne Spot Treatment

Shrink a zit in practically no time at all with Skinfix’s Acne Spot Treatment, which relies on beta hydroxy acids to reduce blemish sizes, redness, and visible oiliness in as little as 48 hours. You can also safely apply the acne zapper to your body for a head-to-toe treatment.

$30 at Skinfix.com 

Best Dark Spot Corrector

DIME Dark Spot Corrector

Blemishes, begone. The DIME Dark Spot Corrector is here to lighten dark marks and uneven skin tone with its one-of-a-kind blend of brightening ingredients such as tranexamic and gallic acids. The dynamic duo not only blocks the overproduction of melanin, but also lessens the severity of scar pigmentation.

$85 at DIMEBeauty.com 

Best Face Oil

Wonder Valley Face Oil

You won’t have to wonder if Wonder Valley’s face oil is working. Upon application, you’ll immediately feel the effects of hydrated, calm skin, all thanks to a winning combo of rosehip and jojoba oils that also ward off the signs of aging through daily use.

$85 at WelcomeToWonderValley.com 

Best Face Moisturizer for Common Skin

Bowe Glow Microbiome Nourishing Cream

We bow down to Bowe Glow’s Nourishing Cream, which is so delicate and lightweight that you won’t even feel like you’ve applied it. The fragrance-free, cruelty-free, gluten-free, vegan, and refillable formula ticks all of the boxes, which is why many members of our team have now begun using it both morning and night.

$95 at DrWhitneyBoweBeauty.com 

Best Face Moisturizer for Sensitive Skin

Tower 28 SOS Recovery Cream

We could all benefit from a little recovery after a long day of putting our faces through the elements and Tower 28’s SOS Recovery Cream is an “intentionally basic” moisturizer that utilizes ceramides and hyaluronic acid to reduce redness while repairing compromised skin barriers.

$24 at Tower28Beauty.com 

Best Face Moisturizer for Dry Skin

Cellmen Face

If there is one thing to look forward to about winter, it’s that you get to slather this on more often than during other seasons. Cellmen’s Face is the perfect daily moisturizer, especially after shaving in the morning, when skin may feel irritated and inflamed. The cream’s rich texture absorbs quickly, leaving behind no trace of greasy, pore-clogging residue.

$290 at Cellcosmet.com 

Best Face Moisturizer for Oily Skin

Sisley Paris Mattifying Moisturizing Skin Care

Oily skin can be difficult to treat with most moisturizers that seem to only increase your skin’s oil production. Sisley’s Mattifying Moisturizing Skin Care has the opposite effect with a mattifying, bamboo powder and marshmallow extract-based formula that camouflages oil without stripping the face of much-needed moisture.

$170 at Sisley-Paris.com 

Best Face Moisturizer for Anti-Aging

Aeonia Sculpting Cream

Roll back the clock on those fine lines and wrinkles with Aeonia’s Sculpting Cream, fortified with the company’s scientifically-backed, proprietary ingredient bacillus lysate that improves skin thickness and elasticity.

$100 at DelavieSciences.com 

Best Day Cream

Medik8 Total Moisture Daily Facial Cream

Seize the day with Medik8’s Total Moisture Daily Facial Cream that will maintain hydration from sun up to sun down. The product has also been awarded the National Eczema Association Seal of Acceptance by the National Eczema Association after rounds of clinical testing, so it’s got the backing of medical professionals for anyone who may be even the slightest bit skeptical.

$49 at Medik8.com 

Best Night Cream

Omorovicza Rejuvenating Night Cream

The lavender pillow spray, chamomile tea, and melatonin bedtime routine is not complete without Omorovicza’s Rejuvenating Night Cream. Enriched with hazelnut peptides and a blend of plum almond, apricot kernel, and carrot oils with acerola cherry, it works to plump and firm, reducing the appearance of fine lines and wrinkles by the time you wake up in the morning.

$240 at Omorovicza.com 

Best Face Sunscreen

Allies of Skin The One Invisible Sunscreen Gel

Light, water-resistant, and without the white cast of most inexpensive varieties, Allies of Skin Invisible Sunscreen Gel gave us everything we wanted in a basic face sunscreen and then some. It also works overtime by blurring the appearance of pores, making it a fantastic base layer for anything else you may want to apply to your face throughout the day.

$45 at Allies.shop 

Best Face Sunscreen Stick

SuperGoop! Unscreen Sunscreen Stick

SuperGoop! has already established itself as a cult favorite among outdoor enthusiasts, so it was no shocker that its stick earned rave reviews among our team of self-proclaimed sun chasers. The formula also reduces the appearance of oil and shine so that even at your sweatiest, you won’t look completely disheveled.

$32 at SuperGoop.com 

Best After-Sun Treatment

Exoceuticals Exo Sun After-Sun Treatment

If you’ve overdone it at the pool or beach and are in search of a post-tanning pick-me-up, Exo Sun’s After-Sun Treatment is exactly what your face needs to recover and restore moisture. Using a proprietary mixture of skin-regnerating eXo³ exosomes, as well as the antioxidant properties of aloe³ exosomes, the formula soothes skin while repairing the damage caused by harmful UV rays.

$159 at Exoceuticals.com 

Best Manual Toothbrush

Doctor Plotka’s Mouthwatchers Toothbrush

There are hundreds of manual toothbrushes to choose from, yet the humble Mouthwatchers was one of the best in all-around cleaning and post-brush feeling. Silver-infused bristles naturally eliminate 99% of bacteria while dual-layered flossing bristles, as thin as human hair, reach places that most brushes miss, making this brush a certified cavity killer.

From $8 at MouthWatchers.com 

Best Sonic Toothbrush

SuperMouth Ultim8 SmartBrush + SmartHub System

SuperMouth lives up to its name with this Ultim8 SmartBrush + SmartHub System, designed to combat bad breath, tartare, and hard-to-remove yellow stains. It includes a hygienic storage case that touts wireless charging and drying technology to keep your brush dry in between uses. And if for any reason you’re not happy with the product, the company offers an impressive 30-day money-back guarantee.

$169.99 at SuperMouth.com 

Best Toothpaste

Sensodyne Clinical White Intensive Clean Toothpaste

Gone are the days of sacrificing whitening for sensitivity protection. Sensodyne has found a way to do it all with a gentle, hydrogen peroxide-free paste that whitens, polishes, and safeguards your enamel for a smile that will, quite literally, light up a room.

$24.99 for 3 at Amazon.com

Best Whitening Toothpaste

Colgate Total Active Prevention Whitening Toothpaste

Make those pearly whites even more pearly and white with Colgate’s Total Active Prevention Whitening Toothpaste. Its full name may be impossible to say 10 times fast but it excels at removing unpleasant stains while preventing many oral health issues including gingivitis, tartar, sensitivity, weak enamel, bad breath, and cavities.

$3.96 at Walmart.com 

Best Natural Toothpaste

Tom’s Whiten+ Coconut Oil Toothpaste

Coconut oil reinforces its superfood status with its ability to pull stains from your teeth. This is why Tom’s has chosen to make it its primary ingredient with a vegan formula that also cleans and protects enamel.

$5.99 at TomsOfMaine.com 

Best Mouthwash

CariFree Maintenance Rinse

Sip, swish, spit and repeat with CariFree’s long-lasting Maintenance Rinse that not only tempers bad breath but also protects the teeth and gums with fluoride. It’s also available in fun flavors like grape and citrus, for those who may have developed an aversion towards traditional mint.

From $18 at CariFree.com 

Best Floss

Oral-B Glide Pro Health Original Floss

There’s not much to say when it comes to humble floss but Oral-B’s silky feel on the gums makes the necessary dental activity less of a chore and more a pleasure. It also slides up to 50% more easily into tight spaces to remove plaque and food buildup along the gumline.

$4.17 at Walmart.com

Best Flossing Device

Waterpik Evolution Water Flosser

The Waterpik Evolution Water Flosser makes flossing so much more fun with a cutting-edge contraption that is two times more effective than standard string. It comes complete with six flossing tips and a removable water reservoir that supports 90 seconds of use, so your dentist should be more than impressed with the state of your mouth during your next exam.

$79.99 at Waterpik.com 

Best Lip Balm

Remedy for Dry Lips All-in-One Dry Lip Treatment

There is nothing more infuriating than proactively partaking in a full skin care regimen only to continuously have dry lips. Remedy is the remedy for this phenomenon with a tube that not only hydrates but also locks in moisture so that results will last for literal hours.

From $16 at RemedySkin.com 

Best Face Cleaning Device

Foreo Luna 4 Men Cleaning Device

Do you need a face cleaning device to achieve peak clean? No. Do we recommend you invest in one, especially if you find removing dirt and grime to be difficult? Absolutely. And Foreo’s Luna 4 model for men is the best of the best with a double-sided, velvety-soft silicone surface that eliminates dirt trapped deep within pores.

$139 at Amazon.com 

Best Acne-Fighting Device

Qure Q-Rejuvalight Pro

Zap acne-causing bacteria while resurfacing your face with this LED face mask from Qure. It’s the only FDA-cleared therapy mask with an app and features five different light colors with different skin-enhancing benefits. Treatment time only takes three minutes compared to competitors that typically clock in at 10, and the device is completely hands-free and rechargeable for your convenience.

$379 at QureSkincare.com 

Best Anti-Aging Device

Omnilux for Men

You can’t search anti-aging anything without Omnilux being part of the conversation. The brand has introduced a model designed specifically for men, improving the look of fatigued skin while calming the irritation associated with shaving. Just be sure you order your wife or girlfriend one as well, or they’ll huff and puff their way into the bathroom every night with envy.

$535 at OmniluxLED.com 

Best Jawline-Enhancing Device

Medi Lift Essential Mask

A chiseled jawline can be difficult to achieve without dermal fillers or surgical implants, but Medilift certainly excels at tightening the neck and chin area, at least temporarily, so that you can achieve the high of rocking a more masculine, defined appearance. Think of it as a workout for the face with technology that also seemed to alleviate cases of TMJ.

$400 at Ya-ManUSA.com 

Best Skin Laser Device

NIRA Pro Laser

Lasers were never part of the at-home skin care routine until recently and NIRA is a certified leader in the space. The easy-to-use, handheld instrument excels at stimulating natural collagen production while reducing the appearance of fine lines. Best of all, there is no downtime or pain, which means you can literally laser to your heart’s content without experiencing significant side effects.

$599 at NIRASkin.com 

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