Do Chic Ugg Outfits Actually Exist? How Fashion Is Styling the Comeback Boot Trend

Some people may not want to hear it, but the numbers don’t lie: Ugg boots are now a capital-F fashion trend. Late last year, style statistician Data, But Make It Fashion reported that the shearling-lined shoes were up 290 percent in popularity, popping up on Pinterest mood boards, across Google searches, and yes, magazine shoe trend round-ups. They’ve also maintained a hold over the celebrity set, with everyone from Kendall Jenner to Dua Lipa to Rihanna wearing theirs with The Row, Hermès, and John Galliano-era Dior.

Adding to the controversial but beloved boot’s comeback is its crossovers at fashion week. Over email, Ugg president Anne Spangenberg said Ugg boots were “included in the renowned Spring 2025 fashion shows from Elena Velez, Yueqi Qi, and Tokyo James, and spotted on the likes of actress Chloë Sevigny, models Alex Consani and Precious Lee, and rapper Doechii” throughout the season.

For those who knew where to look, though, there have long been signs of a ​modern Ugg Renaissance. The first came in Fall 2018, with Ugg boots walking at Fashion Week in collaboration with the Parisian brand Y/Project, followed by more strategic team-ups with insider favorites like Eckhaus Latta in 2019 and Telfar in 2021. Then came arguably the most viral Ugg outfit in the brand’s 46-year history: In September 2022, Bella Hadid walked around Manhattan wearing Ugg’s Mini Platform Boots with a leather jacket and men’s briefs.

Hadid’s underwear and Uggs outfit—worn while casually eating a slice of New York pizza without a care in the world—catapulted Ugg boots from a throwback style coasting on the coattails of Y2k nostalgia to a mainstream shoe trend with mass appeal. Following the supermodel’s outing, the $160 mini platform boot became Ugg’s top footwear style for Q3 of 2022. It soon sold out across retailers nationwide, much to the chagrin of any Zillenials who had them on their holiday wish lists.

I vividly remember walking around Soho that fall and seeing clusters of Hadid’s disciples filming TikTok fit checks on the miniature chunky platform. The sight struck me as especially uncanny because it mirrored a middle-school version of me doing a similar shoot with my tall, chestnut Uggs for a friend’s Facebook album.

Cut to now, on the cusp of 2026, and Uggs are just as coveted as they were when I was in middle school. But it still begs the question: Outside the insider and celebrity arena, can ordinary people wear Ugg outfits out of the house? Can we regular folk style a shearling boot or slipper look chic and cool, not frumpy and as if we’ve given up on getting dressed?