22 British clothing brands to have on your shopping list
British clothing brands are hard to beat. Modern, wearable and built to last, our high-street is packed full of brilliant household names that literally dress the nation. From amazing quality fabrics, tailored cuts, trend led pieces and stylish forever staples, British clothing brands like Whistles, Marks & Spencer, Reiss and AllSaints are making fashion not just accessible to the masses, but ensuring we all feel great too.
“British clothing brands are known for their innovative design and craftsmanship, and they’ve shaped the global fashion landscape for decades,” says personal stylist Natalie Robinson. “London, in particular, remains a hub for fresh, forward-thinking style.”
She adds that the impact goes beyond aesthetics: “Many British brands are increasingly focused on ethical standards and responsible production. British manufacturing is recognised for its quality and adherence to industry best practice and it’s part of why 52% of UK exporters say the ‘Made in Britain’ label boosts their sales.”
Best British clothing brands as chosen by our fashion team
With a distinct style signature that reflects British culture as a whole, British clothing brands are different to their international counterparts. French clothing brands like Sézane offer a certain je ne sais quoi with their effortlessly chic aesthetic, while American clothing brands can be quite preppy, or very timeless in their look. But the beauty of the best British clothing brands is its rich heritage that spans classic tailoring to cutting-edge trends.
To help you navigate these options, we’ve analysed the best British clothing brands, evaluating each for their quality, signature style, value for money and commitment to sustainability.
Most affordable
The most affordable brands offer high quality pieces at lower prices. A good comparison point is how much an occasion dress costs, and at Next, M&S and John Lewis you can find some really pretty options for under £100.
1. M&S
(Image credit: M&S)
Founded: 1884
Known for: Great lingerie, good quality clothing and Percy Pigs.
Returns process: Free, in store or via Evri or Royal Mail. They also offer an extended Christmas returns window.
One of the most famous British clothing brands, there are few as iconic as M&S. Brits shop here for everything from food to homeware, and its fashion offering is always reliable. Well known for basics, you can buy some of the best bras here, and it also offers more seasonal, trend-led pieces – for example, you can’t go wrong with Marks & Spencer coats. Sizes go from 6 up to 24 in some items, and they offer regular, tall and petite options. With great shoes (which are available in half sizes) and bags on offer too, it’s as strong for accessories as it is for clothing. In recent years, M&S has also started offering a selection of pieces from other, largely British, clothing brands, which has meant that there is even more product on site. While this does definitely increase the choice, it does mean that unless you filter for Marks & Spencer specifically, you end up seeing a lot of other labels, which can be overwhelming.
Autograph
Cashmere Jumper
M&S has quietly become a go-to for flattering, comfortable and genuinely on-trend denim. And these palazzo jeans are no exception. With a 4.5-star rating, shoppers love their easy, leg-lengthening shape. They come in four leg lengths and sizes 6–24, so finding your perfect fit couldn’t be easier.
Tapping into trends at a good price is something that M&S does really well. Case in point, these chocolate brown suede loafers. They repeatedly sell out and for good reason. They’re a great price point and will instantly elevate even the simplest outfit, giving you that quiet luxury look without the designer price tag.
2. Next
(Image credit: Next)
Founded: 1982
Known for: Their mega Boxing Day sale, celebrity collaborations and easy-to-wear pieces
Returns process: Free in store, but costs £2.50 to send back via Evri or Royal Mail
From its workwear-focused beginnings in the ’80s, Next has transformed into a retail powerhouse that dresses the whole family. While it’s still a great place to pick up women’s trouser suits, it now offers a range of trend-led and classic pieces at reasonable prices. Beyond it’s own range, it’s brought other beloved British brands under its umbrella, including Made, Cath Kidston and Joules. Its comprehensive website has become a one-stop destination for both fashion and homeware, while collaborations with designers like Tabitha Simmons and celebs like Rochelle Humes keep things current. With dedicated curve, maternity, petite and tall ranges, Next truly caters to everyone.
This blazer is a perfect example of why Next is one of the best women’s workwear brands. The detachable black belt defines the waist for a sleek, polished silhouette, and it’s incredibly versatile too. It looks sharp with tailored trousers for the office or styled with a lace slip skirt when you’re heading out later.
Away from formal wear, Next shines in the casual department. This burgundy 2-in-1 dress works double duty – perfect for a capsule wardrobe. Wear with trainers for a relaxed look or add boots and a faux fur jacket for when you need a warmer, more put-together outfit.
Next is a go-to for stylish tops to wear with jeans. This subtly sparkly top is perfect for the festive season or just when you feel like adding a touch of shimmer. Pair with black jeans and heeled boots for a simple but polished evening look.
3. John Lewis
(Image credit: John Lewis)
Founded: 1864
Known for: Quality you can trust, excellent customer service and selling everything from fashion to furniture under one roof
Returns process: Free in store or via Royal Mail, however, larger items, such as furniture, incur a a £29.95 collection fee.
A true British institution, John Lewis has built its reputation on reliability, quality and that reassuring “never knowingly undersold” promise. While it’s long been the go-to for classic wardrobe staples and elegant occasionwear, the fashion offering has had a stylish refresh in recent years – think modern tailoring, trend-aware edits, exclusive own-brand collections like AND/OR and collabs with the likes of Rejina Pyo and . The online store makes it easy to browse a carefully curated selection of brands – Whistles and Mint Velvet to small, sustainable labels – alongside homeware, beauty and tech. Whether you’re shopping for the best wedding guest outfit, a new sofa or just a really great pair of jeans, John Lewis rarely lets you down.
AND/OR
Double Breasted Coat
In-house brand AND/OR may have started with denim, but it’s now grown into a destination for a modern, effortless wardrobe. This oversized coat – tapping into one of the best winter coat trends for 2025 – is the kind of piece you can throw over anything and instantly look pulled together in the colder months.
One of the best things about browsing John Lewis is the mix of familiar brands. If you’re after a party dress or something special, it’s the place to go. With Reiss, Whistles and Monsoon all under one roof, you’re spoiled for choice. We love this gold maxi dress by Phase Eight, a true showstopper with shimmering sequins and an elegant silhouette.
Its own-brand knitwear is good value for money, providing classic shapes that won’t date. This super-soft grey cardigan is also partly made from recycled polyamide, meaning it’s a little kinder to the planet, too. It will look great thrown over a lacy cami for an easy day-to-night outfit, but also teamed with jeans and trainers for a more casual look.
Best for day-to-day
These are our go-to brands for day-to-day style. Whether it’s office essentials, or laidback basics, the following stores get it just right.
4. Boden
(Image credit: Boden)
Launched: 1991
Known for: Breton tops, quality classics and signature bright colours and prints
Returns process: Free returns, with a 90-day return period
Dreamt up by founder Johnnie Boden from his kitchen table, this quintessentially British clothing brand is sure to bring some joy to your wardrobe. Boden is big on colour and print, taking timeless silhouettes and reinventing them with playful design twists. Maximising staple silhouettes, such as all-rounder shirts, gorgeous A-line skirts and chic knitwear, it’s a one-stop shop when it comes to building out your seasonal wardrobe. Don’t forget to check out the seasonal Boden sales as well – they have great offers so it’s a great chance to update your wardrobe.
A Breton top is a timeless wardrobe essential, and Boden offers a fantastic selection. From classic navy and white stripes to seasonal variations, you’ll find the perfect Breton top for any occasion. For winter, the camel and mustard variant adds a warm twist to the traditional stripe – perfect for layering under blazers or wearing with dark denim.
Boden
Knitted Shirt Dress
Boden knows how to make a dress. This one comes in two different lengths and a super-stretchy, comfortable knit fabric. Perfect for work or play, it skims the body in all the right places and moves with you, looking just as good with boots and a blazer as it does dressed up for dinner.
Boden
Wool Check Trousers
Boden do colour and print so well and these trousers are a classic example of their signature playfulness – taking classic silhouettes and giving them a dopamine makeover. Grab the matching blazer for a full-on colour-drenched co-ord that’s guaranteed to spark compliments.
5. Hush
(Image credit: Hush)
Launched: 2003
Known for: Elevated loungewear, commitment to slow fashion and their timeless designs with a contemporary edge
Returns process: Free returns and exchanges. They also offer an extended Christmas returns period.
Hush is all about relaxed dressing. Founded by Australian Mandy Watkins, Hush was born out of her desire to solve her own wardrobe dilemmas after moving to the UK. The brand’s signature style for easy, everyday dressing pieces that still feel trend-led but not overwhelmingly ‘trendy’ has been a huge hit with British fashion fans.
This jumper sums up the Hush look – easy to wear, cosy and feels good. The wool and alpaca mix of this jumper means it has a luxe, lived-in feel you’ll reach for all winter. Team with your best skinny jeans and a longline coat for instant weekend style.
Hush started off selling pyjamas so the one thing they know is comfy clothing. These super-soft knitted jersey trousers elevate loungewear to a whole new level, striking that perfect balance between put-together and comfortable.
While Hush are known for their laid-back luxe, they also do smarter pieces brilliantly. This animal-print blouse is a perfect wardrobe update – loose, floaty and effortlessly versatile. Wear it with jeans at the weekend, or switch to leather trousers for that fancy dinner you’ve got coming up.
6. Mint Velvet
(Image credit: Mint Velvet)
Launched: 2009
Known for: Relaxed glamour, luxurious fabrics and textures and a a wearable palette of neutrals
Returns process: Free returns
The “relaxed glamour” ethos is at the heart of everything Mint Velvet does. Its founders wanted easy, glamorous clothes that its customers would wear from work to the school run to drinks with friends – a multi-tasking wardrobe that felt good too. Expect high-end basics such as the loungewear, relaxed dresses and buttery-soft leather jackets. While the brand sits firmly in the premium bracket, the Mint Velvet sale is your chance to score their sophisticated pieces at more accessible prices.
A camel coat is a timeless addition to any wardrobe and Mint Velvet have updated it with an in-built scarf for extra warmth and style. It drapes beautifully, adds subtle structure and delivers that “thrown-together but chic” vibe with zero effort.
Mint Velvet
Wide Leg Jeans
Mint Velvet makes some of the best wide leg jeans around. Not only are they available in a variety of styles, but also leg lengths. We say don’t keep lighter jeans for summer either. These cream jeans are a brilliant year-round staple, especially when paired with chunky knits and a longline coat.
Mint Velvet
Velvet Ruffle Dress
Meet your new favourite party dress. With subtle Vampire’s Wife vibes, this pink velvet midi brings instant romance to your winter wardrobe. The ruffles, fitted waist and fluid skirt make it an easy win for party season. And if pink isn’t your thing, there’s a chic navy version too.
7. Toast
(Image credit: Toast)
Launched: 1997
Known for: Relaxed silhouettes, commitment to organic and sustainable materials and minimalist aesthetic
Returns process: Free returns via store or Royal Mail. They also offer an extended Christmas return period
Toast’s collections feature fuss-free minimalist closet staples that are beautifully designed. It’s one of the few British clothing brands with its own full pattern room, curating original high-quality pieces that are created to last. Every piece feels like it’s made with love and thought, with modern, easy-to-wear silhouettes and five-star fabrics. While the brand keeps trends in its peripheral vision, its distinctive brand aesthetic shines through every piece, offering feminine styles with a tailored and figure-flattering twist.
Toast
Stripe Organic Cotton Shirt
Striped shirts will never go out of fashion. Toast have given this one a modern makeover with a boxy shape and exaggerated collar, making it the ideal throw-on for easy, everyday style. Tuck it into wide-leg trousers for a relaxed office look, wear it loose with jeans at the weekend or layer it under a chunky knit when it gets colder.
Toast
Cotton Twill Jumpsuit
When you want to feel pulled together without breaking a sweat, this jumpsuit delivers. The styling and shade make it one of the most flattering jumpsuits, plus it can be dressed up or down. It will also work across the seasons – throw a polo neck underneath it in winter and throw on with flip flops in the summer.
Toast
Cashmere Boxy Cardigan
Investing in timeless pieces like this luxurious cardigan is always a good idea. Available in three different colours, it has rave reviews and a five-star rating, so is clearly worth the splurge. As one happy customer put it, “Soft, wearable and goes with everything.”
8. Jigsaw
(Image credit: Jigsaw)
Launched: 1970
Known for: Polished everyday pieces, modern tailoring, and a quietly confident British aesthetic
Returns process: Free via Royal Mail or in store
Jigsaw has long mastered the art of smart-yet-effortless dressing. Its collections strike the perfect balance between relaxed and refined – think fluid tailoring, elevated wardrobe staples and wear-everywhere dresses. Fun fact: Kate Middleton once worked at Jigsaw as an accessories buyer, reportedly taking the job part-time to balance royal commitments. And like Kate’s own style, the brand favours classic cuts with a modern edge – polished, put-together and never trying too hard.
Jigsaw
Ribbed Knitted Dress
One thing Jigsaw always gets right? Beautiful fabrics. From cashmere to silk, quality is in every stitch. This knitted dress contains 5% cashmere for a luxurious feel. Wear it with your best knee-high boots and a long coat for an elevated daytime look, or keep it simple with trainers for an easy laidback look
Tactile bags are definitely one of the big autumn/winter handbag trends 2025, and this gorgeous baguette style ticks that box beautifully. The semi-structured shape gives it that perfect mix of polish and personality. Wear it with a tailored coat for evenings out, or let it add a touch of texture to simple jeans-and-knit outfits.
Jigsaw has a great reputation for tailored separates and while you can buy the matching blazer for these trousers, they look just as chic worn solo. Style with a simple knit and loafers for daytime or a silky blouse and heels for something smarter.
Luxury
At the other end of the spectrum, luxury British clothing brands are at the high end of the high street, and specialise in pieces that are much more of an investment. If you use the dress test, styles on ME+EM and LK Bennett are around the £295-£300 mark. These brands are also where you’ll find buttery soft leather, impeccably tailored trouser suits and outerwear that will last a lifetime.
9. ME+EM
(Image credit: ME+EM)
Launched: 2009
Known for: High quality tailoring, pieces that don’t date and great tailoring
Returns process: Free, via Royal Mail
When it comes to investment pieces that stand the test of time, London’s ME+EM leads the pack. Founded by former advertising executive Claire Hornby with a vision for functional yet flattering contemporary wear, the brand excels in versatile separates and dresses. Their carefully curated collections blend neutral staples with purposeful pops of colour and print, all designed to mix and match effortlessly. Though contemporary in feel, each piece is crafted with longevity in mind, sidestepping fleeting trends in favour of enduring style. Worn by celebrities including the Princess of Wales, Margot Robbie and Sienna Miller. it’s no wonder ME+EM is becoming a go-to for modern investment pieces. It can be pricey though, so if the latest collection is a bit more than you were hoping to spend, check out the ME+EM sale.
Update the classic slip skirt with a touch of lace and you’ve got an effortless day-to-night hero. This one comes in a rich olive shade and the lace-trimmed hem and subtle side slit add just the right amount of interest. Style with a chunky knit for daytime and switch to a silk cami for night.
A lace blouse is one of those quietly chic essentials French women rely on. This version updates the classic blouse with pretty embroidery, a zip neckline and easy shirred cuffs. Crafted from soft cotton voile, it’s perfect with tailored trousers or simple denim.
Every wardrobe needs a bold dress that can work for many a special occasion. This is also a great choice if you’re looking for stylish dresses to hide a tummy as the ruching creates an elegant drape that skims over your midsection.
10. Reiss
(Image credit: Reiss)
Launched: 1971
Known for: Sharp tailoring, luxe occasion wear and ‘that’ royal engagement dress
Returns process: Free in store, £1.95 via Evri
One of the best English clothing brands, Reiss is well known for its brilliant straight-to-market tailoring. With a slightly smaller cut (but sharp finish) the brand does carry a limited size range, but if you fall within its parameters, this is the brand to invest in for directional blazers, smart shirting, workwear trousers and some of the best wedding guest dresses on the high street. Creating designs that will stay in your wardrobe for many years to come, Reiss favours a muted colour palette – think grey, beige and black – adding a dash of pastels in the summer to give a nod to brighter days. Expect high-end fabrics like cashmere, silk and wool. If you’re on a budget, keep an eye out for Reiss Black Friday deals for a chance to snag these luxurious pieces at a lower price.
Reiss
Slim Fit Suit Trousers
If there’s one thing that Reiss knows how to do, it’s tailoring. Its timeless separates will take you easily from work to a pub lunch. These slim fit trousers feature a flattering high waist and ankle-grazing length that works perfectly with both heels and flats.
Reiss
Oversized Leather Jacket
A leather jacket is the ultimate layering hero, especially if you go for one with a more modern oversized fit. Wear it with a slim turtleneck and straight-leg jeans or switch to chunky knits, corduroy and suede boots when you want something softer and more seasonal. It’s a piece that pulls every outfit together.
Reiss
Off The Shoulder Dress
If you’re looking for date-night outfits that wow, Reiss should be your go-to. This knitted mini dress blends an off-the-shoulder neckline with a beautifully draped silhouette, giving it that perfect mix of soft glamour and modern polish. Style it with heels and a clutch for evening, or dial it down with knee-high boots and an oversized coat for an effortless day-to-night look.
11. AllSaints
(Image credit: All Saints)
Launched: 1994
Known for: Signature leather pieces, their edgy/rock aesthetic and slouchy knits
Returns process: Free in store and via Royal Mail. They offer an extended return period over the Christmas period
Known for making some of the best leather jackets and biker boots, AllSaints is a top UK brand you can rely on for pieces with an edge. Its well-cut denim, for example, is a great place to find the best jeans for your body type, with a range of styles and washes to suit different preferences. From oversized knits to those perfect jeans, AllSaints make putting together a failsafe weekend wardrobe easy. With a distinctive edgy signature, it may not suit all tastes, but the brand does have a great range of basics, such as soft t-shirts and slinky midi dresses, that have broad appeal.
AllSaints
Leather Trousers
AllSaints has long been known for its exceptional leather, and these wide-leg trousers prove why. They’re supple, flattering and surprisingly versatile. Team them with a crisp white shirt and loafers for a modern office look, or go full weekend mode with an oversized jumper and chunky boots.
AllSaints
Leopard Print Cardigan
Leopard print instantly brings a touch attitude to any outift. This Italian mohair-blend knit is cropped, soft and beautifully warm, with a V-neck and deep ribbed detailing for definition. Wear it over a slip dress for evening, or pair it with tailored trousers and a simple tee for a cool daytime look.
AllSaints
Lace Midi Dress
AllSaints may lean into their rock-and-roll roots, but they also know how to do pretty – just look at this lace midi dress. Ideal if you want a party look that feels effortless rather than overdone. For a modern twist, layer it over jeans and add boots.
12. LK Bennett
(Image credit: L K Bennett)
Launched: 1990
Known for: Premium occasion wear, signature prints and their royally-approved court shoes
Returns process: Free, in store or via Royal Mail. Bridal and discounted returns incur a £4.95 return fee. They also offer an extended Christmas returns window
Another British clothing brand favoured by the Princess of Wales, LK Bennett was launched in 1990 with the dream of bringing ‘a bit of Bond Street luxury to High Street’. 30 years later, it continues to do just that, letting everyone enjoy a slice of London-inspired fashion. Expect feminine silhouettes in high-quality fabrics that give a nod to vintage prints and patterns but with thoroughly modern silhouettes. LK Bennett covers a huge array of categories including sumptuous knitwear, sharp workwear and even statement accessories, with their iconic shoe collection being a particular highlight.
If you’ve got a wedding or a special event, LK Bennett should be top of your list. Its dresses are effortlessly elegant with a modern twist – case in point, this floaty floral number. The draped waterfall sleeves create a soft, flattering silhouette. It’s made for special occasions – add classic heels, jewellery and a bold red lip.
LK Bennett
Pointed Courts
Alongside its elegant dresses, LK Bennett have built a reputation for their shoes, particularly their timeless courts so often worn by the Princess of Wales. She may prefer flesh tones, but this gold pair is a glamorous alternative that works brilliantly for parties, weddings or any outfit that needs a little lift.
Who says workwear has to be boring? Adding a pop of colour with this bright green silk blouse lifts even the simplest outfit. Wear it with a sharp blazer for meetings, or soften the look with wide-leg trousers and heels.
13. Whistles
(Image credit: Whistles)
Launched: 1976
Known for: Modern silhouettes, understated luxury and elevated wardrobe staples with a cool, contemporary edge
Returns process: Free, in store or via Royal Mail. They offer an extended Christmas return period
A premium British clothing brand, Whistles is loved by the fashion crowd for its ability to always create standout interpretations of runway trends at more accessible price points. Covering everything from knitwear to outerwear and some of the best dresses, Whistles also has a stellar bridal collection for those who want a more fashion-forward feel. The brand excels at elevating everyday pieces with contemporary twists – think classic blazers with unexpected cuts, or midi dresses with architectural details. With a knack for balancing timeless appeal with current trends, they’ve mastered that sweet spot between high street and high-end, making luxury style more attainable.
Whistles
Stripe Polo Shirt
The rugby-style top is everywhere right now. The preppy vibe mixed with a laid-back silhouette makes it a weekend no-brainer. This version comes in ivory and black, giving you a neutral palette that works with everything.
Whistles
Tassel Suede Jacket
Whistles has a knack for creating the must-have jackets. Last season was itsbonded leather jacket, this season we’re lusting after this suede beauty. We’re wearing ours as part of a long skirt outfit for that boho look and feel.
While Whistles may have been one of the first brands to champion barrel leg jeans, these straight-leg jeans are classic denim at its best. They come in a beautifully flattering dark wash, and the ankle-grazing length makes them easy to style with everything from trainers to heeled boots.
14. Aspiga
(Image credit: Aspiga)
Launched: 2006
Known for: Sustainable fashion, vibrant prints, and relaxed, resort-inspired style
Returns process: Free in store of £3.50 via their own returns portal
Aspiga started life selling handmade sandals and belts crafted by artisans in Kenya and that commitment to ethical, considered fashion still runs through everything they do. Today, the brand offers a full wardrobe of feel-good pieces, blending bold prints, natural fabrics and easy, flattering silhouettes. Sustainability is at the heart of the brand, with eco-conscious materials like organic cotton, TENCEL™ and linen, plus a focus on fair wages and small-batch production. Whether you’re after a holiday hero dress or effortless everyday staples, Aspiga brings a sunshine-soaked aesthetic with a conscience – thoughtful fashion that looks good, and does good too.
If you prefer trousers but still want something dressy, a velvet jumpsuit is a brilliant alternative. The halterneck flatters the shoulders while the wide leg adds effortless movement – just add heels and a clutch for an instant occasion-ready look.
Nothing says winter quite like cord. These trousers have that leg-lengthening cut that instantly sharpens an outfit. Wear them with a chunky knit and boots for weekend warmth, swap to a crisp shirt and blazer for the office, or add a silky blouse and heels for an easy after-dark look.
Aspiga
Merino Wool Ski Jumper
Who says you need a ski trip for alpine style? Crafted from 100% merino wool, it’s warm without the weight. Wear with cream cords and shearling boots for that après-ski feel, or keep it simple with black jeans and a puffer coat.
Most sustainable
Sustainability has become increasingly important to shoppers in the last few years, and we’ve chosen brands that focus on responsibly-sourced fabrics and are conscious of their impact on the planet.
15. Nobody’s Child
(Image credit: Nobody’s Child)
Launched: 2015
Known for: Puff sleeved dresses, pretty patterns and affordable sustainable fashion
Returns process: Free returns. They don’t accept online returns to their three London stores.
Nobody’s Child is one of our favourite British clothing brands for both affordable and trend-led pieces. From floaty midi dresses and pretty blouses to sturdy denim and wear-forever outerwear, it’s a brand that caters to most tastes while still keeping things timeless. Their latest collection, designed in-house at their London studio, is made from over 95% organic, lower-impact or recycled materials, earning them serious sustainability points. They’ve even introduced rental and repair services to help extend the life of your wardrobe.
And if you’re a regular shopper, you’ll know Nobody’s Child sale is always brilliant – the perfect chance to pick up those standout pieces for less. Now stocked at other places such as M&S, John Lewis and ASOS, it’s easier than ever to add their stylish, sustainable designs to your wardrobe.
Nobody’s Child
Cord Starlight Midi Dress
Nobody’s Child excel at creating silhouettes their customers love and bringing them back each season in fresh fabrics. This time, their iconic Starlight dress has been reimagined in floral cord. Regular shoppers rave about how flattering it is, and it’s easy to style too: just add brown suede boots and you’re out the door.
Nobody’s Child
Scoop Neck Blouse
Looking to build the perfect winter capsule wardrobe? This scoop neck top, in the must-have shade burgundy, is a super versatile piece. It’s available in sizes 4 to 24 and can be dressed up with tailoring or kept casual with denim and suede boots.
Nobody’s Child
Faux Fur Jacket
Nobody’s Child isn’t just about dresses – they do great coats too. This chocolate-brown faux fur jacket, made entirely from recycled materials, brings instant glam (and warmth!) to any outfit. Style it with wide-leg jeans and boots for daytime, or throw it over a slip dress when you want to dial up the drama.
16. White Stuff
(Image credit: White Stuff)
Launched: 1985
Known for: In-house designed quirky prints, natural fabrics and striking colour combinations.
Returns process: Free in store or with Evri, £2.00 via Royal Mail. They also offer an extended Christmas return period.
White Stuff was created by two ski enthusiasts back in 1985 and the name of the brand refers to snow. It’s evolved massively since then, from two guys who wanted to fund their stays in the French Alps by selling t-shirts to a giant brand with hundreds of stores across the UK and Germany. Expect quirky prints, unusual colour combos, and easy-to-wear silhouettes all built to last – White Stuff is big on the details. The brand has had a recent makeover and now features more trend-led pieces with the unique White Stuff stamp on them. Sustainability is also key, with 60 percent of all clothing being made using materials that are kinder to people and the planet.
White Stuff
Cord Midi Dress
Sitting at the sweet spot between casual and considered, this cord midi dress is set to be a wear-on-repeat favourite. Made from soft organic cotton and finished with pockets (a win every time), it pairs beautifully with trainers for daytime or heeled boots for something smarter.
White Stuff
Neutral Fair Isle Jumper
Fair Isle jumpers are the must have knit (just look at Cat Deeley in her fair isle jumper and mini skirt) and White Stuff do this design so well. Available in several colours, we love this neutral one for its versatility – perfect with denim, cords or even a satin skirt.
White Stuff
Pink Velvet Blazer
While White Stuff is known for its relaxed everyday wear, this bright pink velvet blazer proves they can do elegant just as well. Dress it up with a silky cami and tailored trousers for evening, or keep it playful with a white tee, straight-leg jeans and heels.
17. Omnes
(Image credit: Omnes)
Launched: 2020
Known for: Affordable eco-friendly fashion, bright colours and slinky slip dresses
Returns process: Returns cost £2.99
Not just one of the newest British clothing brands on this list, Omnes is also a sustainable clothing brand too. From the first sketch to the final product, each part of the process has been carefully considered to minimise the environmental impact. With great price points, Omnes is just one of many brands helping to make ethical fashion trendy and financially accessible for shoppers. And of course, its pieces are so beautiful, that eco-friendly re-wearing is guaranteed. Their sales are also brilliant and you’re guaranteed to bag a real bargain.
Omnes has a reputation for creating beautiful eco-conscious dresses, and this silky slip is no exception. It’s effortlessly chic for parties with heels, but equally stylish dressed down – just throw a chunky knit over the top and add some ankle boots.
Brighten up any outfit with this bright red jumper. Crafted from recycled polyester, it features a flattering oversized fit that pairs perfectly with slim-fit jeans or a midi skirt for an effortless pop of colour.
Looking for jeans with a relaxed, modern vibe? The Bernie jeans deliver an effortlessly cool look with their slouchy straight leg fit and dark denim. Unique details like contrasting back pockets and hems elevate them and they’re made from ethically sourced BCI cotton for extra feel-good factor.
18. Albaray
(Image credit: Albaray)
Launched: 2021
Known for: Easy to wear dresses (with pockets!), great quality basics and trend-led denim
Returns process: All returns are free within 30 days and they also offer free exchanges
Albaray is quickly becoming a must-have British brand, despite only launching in 2021. Founded by three fashion veterans during lockdown, this eco-conscious brand is now stocked by major retailers like John Lewis and M&S. Albaray proves that sustainability doesn’t mean sacrificing style, offering a range of trendy pieces from playful prints to wardrobe staples. By utilising recycled polyester, organic denim and deadstock fabrics, they create contemporary clothing with a lower environmental impact.
Albaray
Animal Taffeta Tulip Dress
One of the most stylish dresses to hide a tummy, this leopard-print piece delivers instant impact. It’s not just chic, but thoughtfully designed to skim in all the right places. Add in the practical side pockets and you’ve got a dress that works for smart occasions as well as polished everyday looks.
Albaray
Faux Leather Bomber Jacket
This season’s must-have jacket? A relaxed faux-leather bomber and this chocolate version gets it just right. Buttery soft and beautifully cut, it layers seamlessly over everything from simple tees and jeans to tailored trousers and heeled boots. A versatile, throw-on piece that instantly pulls a look together.
A denim midi skirt is one of the most hard-working pieces you can own and this one ticks every box. Made from 100% responsibly sourced cotton, the deep waistband and A-line cut create a flattering shape. Wear it now with a chunky knit and boots or pair with a simple tee and trainers when spring arrives.
19. Aligne
(Image credit: Aligne)
Launched: 2021
Known for: Effortless dresses (with pockets!), trend-led denim and elevated everyday staples
Returns process: Returns cost £3.50
Aligne may be one of the newer names on the block, but it’s already made a big impression. The London-based brand champions timeless design with a contemporary twist – from throw-on-and-go dresses to sharp tailoring and trend-led denim that never feels overdone. Sustainability is at its core, with organic cotton, recycled fibres and low-impact production baked into every collection. Fit matters too: Aligne has partnered with SOJO to offer a seamless, high-quality tailoring service – they even cover part of the cost to help you get the perfect fit. With clean lines, neutral tones and clever details (yes, most dresses have pockets), Aligne is ideal for building a wardrobe that feels both thoughtful and effortlessly cool.
Denim is one of Aligne’s strong suits – and not just in jeans. Their denim dresses have a bit of a cult following, and this one shows you why. Structured yet easy to wear, with thoughtful design details and those all-important pockets, it’s the kind of piece that could get serious mileage in your wardrobe.
Aligne
Buttoned Mohair Jumper
If you’re after jumpers that feel as good as they look, this one’s a brilliant choice. Knitted from soft mohair, it has that fluffy, cloud-like texture that instantly elevates an outfit. The pink shade adds a fresh pop of colour – perfect with denim, cream trousers or teamed with a slip skirt.
While denim is at the heart of Aligne’s style, their tailoring deserves a mention too. This scoop V-neck blazer is a perfect example – smart but not stuffy, with a button front and subtle utility-inspired tab at the back. It’s the kind of piece that pulls an outfit together without trying too hard.
Occasionwear
These are the labels that particularly specialise in fancy frocks that will work for weddings, days at the races and black tie dress codes.
20. Needle & Thread
(Image credit: Needle & Thread)
Launched: 2013
Known for: Intricate embellishments, romantic details and beautiful bridal gowns
Returns process: Free via Royal Mail
Founded by Hannah Coffin, Needle & Thread is a British clothing brand focused on luxurious feminine pieces that are steeped in romance. Largely governed by an occasionwear aesthetic, Needle & Thread make some of the most beautiful gowns if you’re looking for the best wedding guest dresses, or for a bridal gown with a difference. With sensationally pretty floral prints, timeless frothy tulle designs and rich embellishments, if you’re in need of a cocktail dress or standout gown for a black tie event, this is the place to come. More recently Needle & Thread have moved into knitted dress and knitwear, for a more daywear take on its vintage style. Now stocking up to a size 22, the brand’s dresses are universally flattering.
Needle & Thread
Scallop Sequin Gown
This dreamy dress proves that sustainable can be spectacular! Made with recycled polyester, it features a shimmering cascade of sequins and a flowy silhouette that’s simply gorgeous. With its statement sleeves, it’s the perfect blend of vintage romance and modern eco-consciousness.
Needle & Thread
Sequin Cape
While Needle & Thread are best known for their gorgeous dresses, they also have equally gorgeous separates. Channel you inner Claudia Winkleman with this beautiful cape. Thrown over the simplest dress, it will transform your outfit with zero effort.
Needle & Thread
Floral Dress
Getting the right winter wedding guest dress can be tricky – you want something that feels seasonal without straying into heavy or dull. This dress strikes that perfect balance. The dark floral print brings the drama, while the layers of printed tulle keep it light and romantic. Just add silver heels and a faux-fur wrap for a beautifully polished winter look.
21. Phase Eight
(Image credit: Phase Eight)
Launched: 1979
Known for: Elegant occasionwear, unique prints and flattering silhouettes
Returns process: Free to stores or £1.95 via Royal Mail. They also offer an extended return period over Christams
Phase Eight was originally launched in Wandsworth, South London by Patsy Seddon with the goal of creating clothing for busy mums like her. Today, it reigns supreme in the art of event dressing. The British clothing brand offers a sophisticated mix of both statement and everyday pieces, united by their exceptional attention to fit. While their occasion wear continues to shine – with dresses and jumpsuits that strike the perfect balance between trend-aware and timeless – their expanding casual collection proves they’re just as adept at elevating the everyday. The result? A brand that seamlessly transitions from momentous celebrations to Monday mornings.
Phase Eight
Velvet Jumpsuit
If dresses aren’t your go-to, this velvet jumpsuit has you covered. Sleek in black with puffed sleeves and gold buckle belt, it strikes the balance between elegant and contemporary. The wide leg cut makes it easy to wear, whether you’re heading out for cocktails or a winter wedding.
Phase Eight
Belted Wool Coat
A longer-length coat is a must for winter, and this one brings both warmth and instant sophistication. You can use the tie belt to define your waist or knot it at the back for a streamlined, minimalist finish.
Phase Eight
Pleated Midi Dress
Phase Eight may be known for its occasion pieces, but it also nails those versatile day-to-night dresses. This green shirt dress is a great example – smart with courts for work, and easily dressed up with a belt, heels and bold jewellery after hours.
22. Rixo
(Image credit: Rixo)
Launched: 2015
Known for: Vintage-inspired designs, printed dresses and their oh-so-chic bridal collection
Returns process: Free returns within 14 days
Launched from the London living room of designers and friends Henrietta Rix and Orlagh McCloskey, Rixo has cornered the market for personality-packed prints. From some of the best midi dresses to slinky skirts, each piece has been carefully cut to suit a range of body types for a flattering, feminine silhouette. The brand has even launched a bridal collection and also has accessory and swimwear edits to meet all your wardrobe needs.
Rixo
Gold Button Cardigan
Bright red and full of personality, this cardigan is a simple statement-maker. The cable knit and anchor buttons nod to Rixo’s love of vintage details, and it works beautifully with wide-leg jeans, a classic white tee or even thrown over a patterned midi.
Rixo delivers wearable but playful prints in droves. This beautiful long coat showcases their hand-painted leopard design. The 70s-inspired cut brings a touch of retro glamour, making it the perfect statement layer over jeans, wide-leg trousers or a sleek slip dress.
Rixo have a real knack for adding a vintage feel to their designs, and this navy slip dress captures it perfectly. The fluid cut and delicate detailing make it a timeless event piece you’ll wear for years. Even better, it’s available up to a size 26, making it one of Rixo’s most inclusive silhouettes yet.
FAQs
Best British clothing brands – where to browse?
Based on our own wardrobes, these are the fashion team’s four favourite British clothing brands.
Which British clothing brands ship internationally?
All of the British clothing brands on this list can be shipped worldwide. Just be sure to check the shipping costs and whether there are taxes to consider before adding to basket. We’d also recommend making a beeline for the bricks-and-mortar stores if you’re in the UK.
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